From Expert to Author: The Business Book Retreat

An immersive retreat for business owners who are ready to write their book and grow their business.

WRITE YOUR BOOK IN

3 DAYS?

Kinnesswood, Loch Leven | 15th-17th September 2025

“Stop Waiting. Start Writing. Grow Your Business.”

A person writing in a journal with a pen at sunrise, overlooking a peaceful mountain landscape.

"Your story might be the spark that lights someone else’s fire.

But only if you write it." — Brené Brown

Your Story Matters. Let’s Write It.

The Story Behind the Retreat

It all started with a common frustration...

Wendy had been helping business owners turn their expertise into books. Her AUTHOR framework was working, her clients had brilliant ideas and big visions, but something was still getting in the way.

They were getting stuck.

Not because they didn’t have enough to say. Not because they weren’t good writers. But because life, self-doubt, and a dozen “what-ifs” kept showing up.

“I don’t have time.”

“Who am I to write a book?”

“What if no one reads it?”

Wendy knew the answer wasn’t just more structure or strategy, though those things helped. What her clients really needed was space to focus… and support to get out of their own way.

Then something shifted.

She started working with Mary, a transformational mindset coach, and helped her write her own book. Mary had all the same fears Wendy’s clients did, but as they worked together, something clicked. With Wendy guiding the content and Mary working through the mindset blocks, the words started to flow.

That’s when Wendy realised: this was the missing piece.

So together, they created From Expert to Author - a retreat that combines expert book strategy with deep mindset support. A place for business owners to finally take action on their book idea, with the time, tools, and team to make it happen.

No fluff. No overwhelm. Just real progress, honest coaching, and a big dose of “you’ve got this.”

And that’s how the retreat was born.

Now it’s your turn

This is for Business Owners Who:

Are ready to stop talking about writing a book, and start doing it.

Say you're “too busy” but know your book could grow your business.

Are committed to getting their book done.

Want to be recognised as an expert.

Struggle with perfectionism, procrastination, or imposter syndrome.

Need space, structure, and expert support to make it happen.

Want to invest in themselves and connect with other inspiring entrepreneurs

Why Should You Come?

Meet Your Expert Coaches

Wendy Sneddon alongside her publish books

Wendy Sneddon - Book Coach & Business Connector

Wendy’s the one who’ll help you get that book out of your head and onto the page. She’s a published author, speaker, and founder of JFDI Secrets, a business that helps experts like you write books that build your brand and attract clients. With her AUTHOR framework and real-world publishing know-how, she’ll guide you from “Where do I even start?” to “I’ve got this!”

Mary McClung - Performance Psychologist, Mindset Coach, and Therapist

Mary McClung is a seasoned performance psychologist and mindset coach dedicated to fostering mental resilience and clarity in individuals. With a profound expertise in addressing challenges such as fear, perfectionism, and imposter syndrome, she employs evidence-based strategies to facilitate personal breakthroughs and enhance overall performance.

Mary’s approach empowers individuals to remain grounded and focused, particularly in moments of self-doubt and critical self-reflection. Her commitment to cultivating confidence and calmness makes her an invaluable resource for those seeking to navigate the complexities of their creative processes.

Mary McClung alongside her publish books

Location, Location, Location

This retreat takes place in Kinnesswood, Perth and Kinross, overlooking the tranquil waters of Loch Leven, a place where time slows and nature gently invites you inward.

You’ll pause with the hills, reflect by the loch’s shimmering edge, breathe in the pure Scottish air, and rediscover the stillness that lives within you.

Scenic view of the countryside near Loch Leven, with green fields, golden farmland, and distant hills under a partly cloudy sky.

Scenic view of the sunset near Loch Leven, with green fields, golden farmland, and distant hills under a partly cloudy sky.

Refreshing cocktail with a lime slice resting on the edge of a bubbling outdoor hot tub.

What Others Are Saying

Whats Included

All retreat sessions, coaching, and materials

Meditation and movement sessions

Guided walk and talks

Nourishing meals included

Snacks and refreshments throughout the day

Use of spa facilities – cold water dip, hot tub

Special goody bag

Certificate of commitment

Invite to post-retreat membership

Here are the top 6 reasons a business owner should write a book:

Establish Yourself as the Authority

A book gives you instant credibility. It positions you as the go-to expert in your niche, someone who doesn’t just talk the talk but has documented their knowledge.

Fuel Your Marketing & Content

Your book becomes a goldmine of content, giving you blogs, podcasts, email sequences, keynote talks, and social posts for months (or years).

Stand Out from the Competition

In a noisy market, a book is your signature move. While others compete for attention on social media, you become the one with a published body of work.

Open New Doors

A published book leads to speaking gigs, media coverage, podcast invites, and high-value collaborations. It’s your business card on steroids.

Attract Ideal Clients

Your book acts like a magnet for the people you most want to work with. Readers connect with your story, your values, and your method, making them more likely to become loyal clients.